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The Reason Matcha Sweets Lovers Should Visit Nishio City, Aichi; The Next Matcha Capital In Japan

Nishio city, the next Matcha capital in Japan Travel Guide

If you are a “Japanese MATCHA green tea” connoisseur, you know the famous MATCH brand, “UJI MATCHA”.

Indeed, “Uji Matcha” is well-known as the luxury “Matcha” green tea worldwide.

Uji Matcha is defined that

The matcha green tea cultivated in 4 prefectures of Kyoto, Nara, Shiga, and Mie and processed in Uji city, Kyoto is called “Uji Matcha”.

How about “Nishio Matcha”???

Matcha made from tea leaves produced in Nishio City, Anjo City, and Kira Town, Aichi Prefecture, processed and refined to make tea in the same area. So Nishio Matcha is produced in only Nishio area, Aichi prefecture.

Actually, “Nishio Matcha” has been contributed to spreading ideas using Matcha as raw materials for food worldwide.

In fact, the amount of producing Matcha in the Nishio area is following Kyoto prefecture, and produce 30% of Matcha in Japan.

It is shame, but I haven’t learn about Nishio Matcha as a local resident in Tokai area, and found out Nishio city is so much attractive for Matha lovers.

Today, I am going to tell you about the overview of Nishio Matcha.

Where Is Nishio City, Aichi Prefecture???

Nishio city, Aichi prefecture, Japan Map

Nishio (西尾市, Nishio-shi) is located in Aichi Prefecture, in the central region of Japan. The total area of the city was 160.22 square kilometers (61.86 sq mi). It is a regional commercial and manufacturing center and the country’s leading producer of Matcha green tea.

Access From Nagoya To Nishio Station By Meitetsu Line

  1. Get on the Meitetsu(名鉄) train from Nagoya(名古屋NH36) or Kanayama(金山NH34) stations toward Shin Anjo station(新安城 NH17).
  2. Transfer Meitetsu Nishio Line at Shin Anjo station toward Nishio / Kirayoshida region (西尾•吉良吉田 方面).
  3. Get off Nishio Station(西尾GN10).

Use Japan Rail Line (For Japan Rail Pass Holders)

To get Nishio station, only Meitetsu line is available, however, you can use JR Line to JR Anjo station, and catch the Meitetsu train.

  1. Get on the JR Tokaido Line from Nagoya (CA68) or Kanayama (CA66) stations toward Anjo station (安城CA54).
  2. Get off JR Anjo station and walk to “Meitetsu Kita Anjo station” (北安城GN01) for 11 minutes.
  3. Get on the Meitetsu Nishio Line toward Nishio/Kirayoshida region.
  4. Get off Nishio Station(西尾GN10).

Prepaid transportation cards such as Suica, Manaca, Toica are available for both railways companies, Meitetsu & JR lines.

The Overview Of Nishio Tea

Chatumi, cultivating Japanese green tea, Matcha, Tencha, Nishio city, Aichi, Japan

As the beginning of Nishio green tea is a history Buddhist monk planted tea in 1281.

In 1872, the chief priest of Kojuin introduced the tea-making technique from Uji area, and local farmers started cultivation.

Nishio City had a perfect warm climate and the rich soil made from the Yahagi River where good tea could be made.

However, due to the location of Nishio City between Kyoto and Shizuoka, which were already famous for producing green tea, tea farmers and distributors had a lot of trouble to get sales.

To compete with green tea producers in those prefectures, the Nishio tea farmers focused on producing “Tencha” green tea (preprocessed Matcha) as the main products.
Even now, 97% of green tea production in Nishio City is “Tencha” and there is no similar place to cultivate only “Tencha” like Nishio city.

Currently, the annual “Tencha” production of Nishio City is about 450 tons, and one-fifth of them are exported overseas.

The Distinguished Company For Nishio Matcha; Aiya

The stone grinder for Japanese Matcha green tea, Aiya, Nishio, Aichi, Japan

A long-established teahouse in Nishio City, founded in 1888, known as a high-quality matcha producer. Aiya started inventing “Matcha products” for eating not only drinking, earlier than other companies.

“Nishio Matcha” has been overshadowed by “Uji Matcha” for long, so Aiya decided to proceed in the food market instead of competing on the same market in Kyoto or Shizuoka.

Around 1960, challenged to develop a new market. Aiya abandoned the stereotype of matcha which is just for the tea ceremony and tried to expand sales using matcha as a raw material for food processing.

Also, Aiya succeeded in cultivating organic “Tencha” green tea (preprocessed matcha), which was impossible at that time, as a result of constant efforts and trial and error.

Aiya Matcha began to be sold as a raw material for food processing.
Furthermore, not only marketing in Japan, and also focus on international markets considering Matcha green tea health benefits trending.

With many years of effort, Aiya currently exports more than half of its production overseas.

There is a hands-on matcha museum “Waku Waku”(和く和く) in Aiya tea shop, where you can learn about Matcha green tea more, it is a popular tourist attraction in Nishio city since it was opened in 2017.

Things To Do; Cafe-Hopping For Matcha Sweets

In this way, Nishio City is one of Japan’s leading Matcha producing areas, and you can enjoy authentic Matcha green tea and unique “Matcha sweets” at many teahouses and coffee shops in Nishio City. Today, many visitors come to take photogenic photos of matcha sweets such as shaved ice, Baumkuchen, and tiramisu.

Saijoen Aiya

Nishio, Matcha, Green tea

Saijoen (西条園) produced by Aiya is a specialty shop where you can buy Matcha green tea, Matcha sweets, and traditional Japanese tea utensils. There is a cafe, you can enjoy ceremonial grade fresh Nishio Matcha and seasonal Matcha sweets from the factory.

Especially, Matcha Tiramisu is a very popular sweet at the cafe. It is a limited amount, so you are lucky if you get!

The Japanese garden which selected one of the beautiful gardens in Japan by Soteisha (創庭社) is also worth seeing.

If you don’t have time to visit Aiya’s cafe in Nishio city, there is a branch cafe in “Maker’s Pier” in Kinjo Futo area, Nagoya.

Access To Aiya Main Shop & The Main Cafe

15 Yokomachiyashiki, Kamimachi, Nishio City, Aichi, Japan, 445-0894

  • From “Nishio Station”; take a taxi for about 7 minutes.
  • From “Mikawa-Anjo Station” on the JR & Tokaido Shinkansen; Take a taxi for about 20 minutes.

The House Of Konoei (旧近衛邸)

Konoe House, Kuge House, Beautiful Japanese garden, rock garden, Nishio, Aichi, Japan

The Konoe House (“Kuge” Konoe family-the senior officer) conveys the culture of the luxury tea culture. It consists of two main buildings, which are a luxury tea room and a library. Both were relocated from Kyoto. Enjoy authentic Nishio Matcha green tea and a Japanese sweet and a seasonal view of the beautiful Japanese garden.

* Kuge (公家) was a Japanese aristocratic class that dominated the Japanese imperial court in Kyoto.

Nishio City History Park. Nishio, Aichi, Japan

The Konoe House is located in “Nishio City History Park” where you can also learn about ancient Japanese history and Japanese gardens.

Address231-1 Kinjo-cho, Nishio-shi, 445-0864
Opening HoursApril-September: 9:00 to 18:00, October-March: 9:00 to 17:00
ClosedEvery Monday (excluding holidays) December 29-January 3 of the following year

Matcha Experience

It is good to taste authentic matcha at a teahouse or enjoy matcha sweets, but if you want a further knowledge of matcha, how about a factory tour?

The factory tours are required reservations in advance.

Saijoen Aiya “WakuWaku” Matcha Museum (西条園あいや和く和く)

stonemill, Matcha powder making process, factory tour, Aiya, Nishio, Aichi

The Matcha Museum “Saijoen Waku Waku” produced by Aiya, you can watch the manufacturing process of matcha,
learn the Matcha grade difference and blending of tea leaves, making matcha powder in a traditional way.

Important Note

The factory tours are required reservations in advance. Call each office to make a reservation. So far, as my research, the website is available Japanese reservation form only and notes that international visitors must reserve via a phone call.

Final Thoughts

Visit Nishio city with the scent of green tea infuses the air with its grassy, but luxury aroma. Traditional Japanese tea rooms with beautiful Japanese gardens, the almost sacred processes, interspersed with Matcha green tea farms. Nishio city is so proud of Matcha green tea, it wouldn’t even exist without it.

It because Uji Matcha was already famous and accepted as ceremonial grade Matcha, so Nishio Matcha can find its own way to let people know Matcha more.

Especially if you have a travel plan to Nagoya, go for a day trip to Nishio city!

Nishio city, the next Matcha capital in Japan

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