According to the official Morinaga Milk Industry (森永乳業)website, chilled cup coffee “Mt. Rainier Cafe latte” was released in 1993.
Morinaga Milk Industry is the major daily product company, especially leads the chilled cup products market.
In the early 90s, American coffee culture had introduced to Japan from Seattle. It’s called “Seattle-style coffee” or “Milkey coffee” in Japan such as “cafe latte” which made with espresso and rich milk.
It was a sensational new coffee for Japanese people, this was the moment many western-style coffee shops such as Starbucks, Tully’s coffee, Seattle’s Best coffee launched new stores in Japan!
Meanwhile, Morinaga Milk Industry inspired by the “to-go” coffee style in Seattle and invented chilled cup style cafe latte in Japan.
It was named “Mount Rainier” because it is a symbol of Seattle and the peace of mind of its inhabitants.
“Mt. Rainier” beverages continue to be loved as a soothing drink that brings a peaceful moment and makes people happy.
Simply, Mt Rainier Cafe Latte is the staple “chilled cup drink” in Japan. You can find it in stores across Japan, it has kept the top sales in the Japanese chilled cup market. The cafe latte made of rich espresso and plenty of rich milk in a chilled cup.
Yet, it has an espresso aroma but doesn’t have a strong coffee taste. This product is for people to enjoy the sweet and rich milky taste, especially for the coffee break.
Cafe Latte No-Sugar added
It uses coffee beans that have been carefully selected, and since it is sugar-free, it has a clear aftertaste. You can enjoy delicious latte without worrying about calories.
Creamy Cafe Latte
The milk contains is 80% on the “Mt Rainier Creamy Cafe Latte” product, it has a nice mellow and rich, creamy milk taste.
Once you taste creamy cafe latte, the rich milky aroma attracts you. It is the perfect drink especially when you have a mood to taste cafe latte sweet and milk.
Cafe Latte With Extra Espresso
If you want extra espresso taste, the “Mt Rainier Caffe Latte espresso” is one for you. Slightly bitter taste, but still you can taste rich milk and nice sweet.
Seasonal Limited Edtion And Nippon Color Vives Campaign
In 2020, Morinaga Milk Industry has been producing new flavors of Mount Rainier series expressing “Japan” under the theme of “Nippon COLOR VIBES” for overseas visitors.
Well, we expected Japan will be exciting because of the Tokyo Olympics but it postponed to July next year, so I am guessing the company still will be going to the Nippon color vives campaign.
“La la Sakura Cafe Latte” was the first “Nippon Color Vibes” product, sold from February through April. (The item is not available now.)
• What does “Sakura flovor” taste like???
Especially around the spring season, there are many “Sakura” flavored items on the market.
I know you are wondering what the sakura flavor taste like, but it is really hard to explain.
Even though Sakura means a Japanese cherry blossom tree, it doesn’t taste farther Cherry as you know. They are not the same kinds of trees.
In Japan, the representative Sakura-cherry blossoms food is “Sakura Mochi”, it is a traditional Japanese sweet made with Domyoji-ko(crushed glutinous rice), and salted cherry blossom tree leaves.
We, the Japanese know its tastes and it is the staple spring taste for Japanese people, so we may consider salted cherry blossom leaf flavor as Sakura flavor in our head when thinking Sakura flavor.
It can be said the conditioned reflex.
But commercial “Sakura” flavored items like chilled cup drinks, ice cream, flavor tea, chocolates, it doesn’t taste even salted cherry blossom leaves, I would say, artificial floral taste.
It is not negative meaning, just we enjoy “Sakura” atmosphere and cute pinky color every spring season.
Lipton has also chilled cup products in Japan.
(Well, in fact, the Morinaga milk industry takes parts of producing and selling in chilled cup products of Lipton.)
It is the Lipton “Creamy” chilled cup drink series, I found “Matcha Latte” in the same section of Lala Sakura Cafe latte.
It is used “Uji Matcha”, the premium Matcha powder grown and produced in Uji region, Kyoto.
The rich Matcha aroma and flavor, dissolves in rich milk, giving it a creamy and a clear after-taste.
148 kcal/ 240ml
Do you enjoy my selection of chilled cup drinks in Japan???
Especially Mt Rainier products have been leading in the market, even Starbucks chilled cup products have a hard time taking the top sales.
(Well, it also related the prices.)
Moreover, each convenience stores sell their private bland products, and actually, it is taste really good and reasonable price.
Mt Rainier series have more flavors like
World Craft Latte
Decafe cafe latte
Cold Brew cafe latte
If you want to save the budget, go to grocery stores or drug stores to purchase Mt Rainier products, and you will get much cheaper than in convenience stores.