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Japan Is The Mayonnaise Wonderland; Kewpie, Ajinomoto, And More!

Japan is the mayonnaise wonderland Food & Recipes
Food & Recipes
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I am sure you have already heard the rumor- Japanese mayonnaise is the best!

If you have traveled in Japan, you may notice that Japanese people love mayonnaise.

Mayonnaise has become a household staple item and it is not for fresh vegetable salads, also used for dipping sauces for traditional Japanese street food such as okonomiyaki, takoyaki. Some Mayonnaise lovers called “Mayolaah” (マヨラー) dip Karaage (Japanese style fried chicken) with Mayonnaise. Moreover, there are rice ball ingredients mixed with mayonnaise such as “canned tuna mayo”, “mentai Mayo”.

Mayonnaise is used all over the world, but only the Japanese use mayonnaise for various dishes so far.

In Japan, the top major companies lead the mayonnaise market in Japan, Kewpie Corporation has 60% of mayonnaise market share in Japan.

I am not the exception, I like Japanese mayonnaise, especially Kewpie.

I always bring 3 -4 Kewpie mayonnaise from Japan and don’t let my husband use it.

So today, I guide you on why Japanese mayonnaise is so special and introduce major products in Japan.

Why is Japanese Mayonnaise So Good?


egg yolks

The biggest difference between Japanese products and other countries is how eggs are used. Many non-Japanese products generally use whole eggs. On the other hand, Japanese mayonnaise uses only egg yolks.

According to Kewpie Corporation, Kewpie mayonnaise is used about twice as much egg yolk as American mayonnaise, in fact, using only egg yolks gives a creamy and mellow taste.


Also, Japanese mayonnaise uses brewed vinegar such as rice vinegar and apple vinegar, but western-style mayo uses distilled vinegar to add acidic flavor.

It’s no exaggeration to say Japanese unique mayo flavor, as it is divided so that it can be matched with Japanese foods that use rice as a staple food.

The Packaging Style

Japanese Mayonnaise, packaging design

The plastic tube bottle is an important function to keep good mayonnaise taste.

Not only is this easy to squeeze and adjust the amount, but it is also to prevent oxidation and deterioration of taste.

“Oxidation” is the biggest enemy to mayonnaise.


The combination of two materials- plastic and polyethylene, have the effect of suppressing the permeation of oxygen.

Mayonnaise easily oxidizes and loses its taste when exposed to air, but its Japanese taste keeps it tasty for a long time.

Kewpie Corporation

Kewpie has 60% of the market share in Japan, and also the first company which produced mayonnaise products in 1925, and sales have grown to 530 billion yen.

The amount of eggs handled by Kewpie is about 250,000 tons per year, which is equivalent to 10% of the domestic production.

Surprisingly, Kewpie Mayonnaise will captivate customers with only five ingredients: egg yolk, vinegar, vegetable oil, salt, and mustard powder.

Kewpie Mayonaise

kewpie mayonnaise

It looks divine!

You can’t miss Kewpie mayonnaise in all stores where handle grocery in Japan.

It has been the staple mayonnaise so people grab Kewpie mayonnaise without thinking that much.

Of course, the taste is really good and we don’t have minds to switch other brand mayonnaise from Kewpie.

“Kewpie mayonnaise”(キューピーマヨネーズ) is a representative Japanese mayonnaise that used only egg yolk. About 4 egg yolks are used to a 500g mayonnaise product.
The vinegar used for it in the mix with western and Japanese vinegar.

  • Calories per tablespoon (15 g) is 100 kcal

Carolie Half

kewpie mayonnaise, half

Well, I always bring “Kewpie calorie half” back to Japan because I can’t find this in the USA.
( I could, but it is more expensive than one in Japan… )

But it is not actually categorized in “Mayonnaise” according to Japanese food standard.

To cut calories, “Kewpie Calorie Half” is contained less egg yolk and vegetable oil.

So the taste is lighter and you don’t have to worry about calories!

  • Calories per tablespoon (15 g) is 49 kcal

Ajinomoto Pure Select

Ajinomoto, Pure select

Some mayonnaise products even in Japan uses only egg yolk, and some use the whole egg.

“Ajinomoto Pure Select Mayonnaise” (味の素 ピュアセレクトマヨネーズ) is whiter in color because it is used the whole egg.

The mayonnaise is creamy and has moderate acidity, so it is also recommended for those who do not like the sour taste.

As a feature, we use whole eggs of “domestic fresh eggs within 3 days after harvest”.

  • The calories per 1 tbsp (15 g) is 110 kcal

Rich Pure Select

Ajinomoto Mayonnaise, calorie off

“Pure select Kokuuma 65% Calorie cut” (ピュアセレクトコクうまカロリーカット) is the calorie-cut version of Ajinomoto pure select with rich creamy taste as it is.

The vinegar is made by blending mild vinegar heated once, white grape vinegar, aged malt vinegar, corn malt vinegar.
Only high-quality canola and corn oils are used.

  • The calories per 1 tbsp (15 g) is 110 kcal

Other Line Ups

Japanese mayonaise in store

Look at the Mayonnaise rack of an average-size grocery store in Japan.

16 kinds of mayonnaise products!!!

So I pick up few kinds of them today.

Wasabi Mayonnaise

Kameya, Izonowasabi mayonnaise

“Kameya Izu No Wasabi” (カメヤ 伊豆のわさび) by Kameya, the wasabi distribute company, is used the chopped wasabi from Izu into a rich mayonnaise.

Shizuoka prefecture has more than 70% of the nationwide wasabi production, and wasabi from Izu (伊豆), Shizuoka Prefecture is well-known as premium wasabi.

It is a regular mayonnaise’s taste just after putting in the mouth, but after that, the flavor of wasabi comes at a stretch.
It is mild wasabi flavor and goes well to any food such as sandwiches, hamburgers, steaks, and potato chips!

The Organic Mayonnaise

Matsuda no Mayonnaise

“Matsuda No Mayonnaise” (松田のマヨネーズ), the ultimate organic mayonnaise made from only carefully selected ingredients including fresh free-range & cage-free eggs.

  • Only the best rapeseed oil is used.
  • Bird foods are not made of ingredients genetically modified or Post-Harvest Treatment.
  • The organic apple vinegar is used.
  • It is used sea salt from Kuroshio seawater made in Izu Oshima by traditional methods.

The taste is mild and rich and even you can feel the company’s consideration for customer’s health.

Even cracking eggs is by human-operation!

Here’s that Matsuda CEO says,

What do I think is natural organic? To Reduce the process as much as I can.No extras ingredients are added. As much as possible, I am doing the traditional method as it is.
Isn’t it natural organic? It takes time, but I think it’s a natural process to make it over time. Leave it to nature. Whether it is a crop, a living environment for chickens, or fermentation.
(Translated by Rico McConnell)

Kewpie Tartar Sauce

Kewpie, tartar sauce

Personally, the Japanese tartar sauce is the best!

I know I am used to its taste but my American husband like Japanese homemade tartar sauce, so what do you think?

The feature of Japanese-style tartar sauce can be “chopped boiled eggs” and “Japanese mayonnaise”.

Kewpie corporation also produces “Tartar sauce”, it is a creamy and rich flavor, goes well with deep-fried food.

Petit Mayo

Kewpie, mayonnaise, mini

There are many “Mayolaah” (マヨラー) in Japan, here is the portable-size Kewpie mayonnaise!

It may be the best gift for FAMS, it is only about ¥100 in Japan!

At Last…

Have you ever taste Japanese unique and flavorful Mayonnaise?

If not, try once, you may not able to get back the regular one like me! I am very happy that Japanese mayonnaise has a very high reputation overseas today, so I can get them easily even outside of Japan.
(Hoping it get cheaper more…)

Japanese phrase 21

Japanese favorite mayo dish

Read Next…

Japanese people are obsessed Japanese Mayonnaise, so there are many Mayo food in Japan.

Here are the staple Mayo food includes Japanese-style potato salad recipe.

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